Ja feel men’s fashion label: corporate sexual predator promoting non-consensual sex acts

Australian company, Ja feel, promotes the sexual abuse and degradation of women and girls (as well as pornographic imagery and racist stereotypes) all in the name of marketing their “lifestyle brand.”

The Perth-based retail company, which promotes itself as a clubbing and music festival label and ships its misogyny worldwide, is, in reality, a corporate sexual predator.

You can see how committed they are to promoting rape culture based on images from their social media accounts. Here are some examples:

jafeel_butThey love giving women the pornified treatment and teaching boys they are entitled to women’s bodies.

jafeel_images

#TittyTuesday and #ThongThursday are among the popular hashtags they use on social media (note the predictable cooptation of “Free the Nipple”).

They’ve even featured a young girl in a sexually suggestive way, with the elephant’s trunk as phallic symbol, reinforcing a popular porn-themed, racist stereotype.

jafeel_elephant

And here are their stickers, complete with instructions on sticking them on a woman’s breasts.

jafeel_stickers

Echoing rape culture slogans, migrating porn images into everyday advertising, grooming a whole generation of boys to prey upon women because that’s what “men’s lifestyle” means now, Ja feel is building the scaffolding which reinforces sexist attitudes creating an environment where violence against women is flourishing. We feel your hate.

Please help us shut them down.

You can contact Ja feel here and also on Facebook, Instagram, and Twitter. Or call them at: +61 8 9204 5500

Melinda Tankard Reist  is a Canberra author, speaker, media commentator, and advocate for women and girls. She is known for her work on the objectification of women and sexualisation of girls and her work to address violence against women. Melinda has published several books, including: Getting Real: Challenging the Sexualisation of Girls.

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  • Derrington

    Am so fed up with male culture and society. Where are the so called good normal guys in dealing with rape culture? On the side of the bros thats where. Fuck dads, brothers, uncles, sons , conspicuous by their absence.

    • Rachel

      Well said! I’m over it too. This mysogynist shit is in my hometown I hate to say. The good men are all rallying behind it too, as female choice and empowerment, cebrating the ‘sexy female form’ for all its ‘beauty’ in the name of ‘art’. “Go you cool girls, you! Free that nipple!” I can hear them say. It’s so hard to trust any men anymore. I was hoping the naked female on tshirts trend was ending, but I guess it’s just getting worse.

  • Karen Amirault

    There needs to be a major campaign and petitions to shut this harmful company down. I hesitated to even share the content about their hate and abuse of the female gender.

    • Priscila

      I wonder if this company does it on purpose. Controversy generates clicks and popularity, as we all know. They probably *know* their shit is misogynistic but see nothing wrong with misogyny as long as it brings awareness to their brand, for good or evil. When this is the case I think only a massive boycott would work.

  • Jean

    When will women unite and stop the degradation of women in porn?

  • Buzzkill Arturo

    Ughkk This is soo fucking infuriating.

    Just when I thought I was ready to go back to Social media to get back to the war…

  • Jean

    That’s why I tell all the girls in my group, not trust male supporting writers or believe articles that tell them that dad is responsible for their self esteem and confidence. This kind of man made notion junk, will be carried on to these girls’ daughters and have all females thinking that we are not worthy and that we must do degrading things to our bodies in order to be accepted and loved members of the male gender.

    Females better open their eyes and realize that we are vital and important without being attached to any male and that includes your dad. Your dad does not own or control you and the way you are supposed to be.

    Females need to trust and rely on the females in your family . Talk to your mother, your sister, your grandmother, your aunt. Let your mother walk you down the aisle. Heck, she is the one who conceived, carried, agonized to give birth to. She taught you to walk, crawl, potty trained, etc. Then she cooked and clean and raised you while dad held the remote and said, “what’s for dinner hon?” Trust yourselves females and know your value and stop allowing your mind and body to be used by men.

    • Just Me

      No. Men and women need to be able to trust and relay on each other. Men are people, just like women. My Dad did not just hold the remote and ask what was for dinner. He worked just as hard as my mom, in different ways, to ensure the well being of our family. Knowing your value doesn’t mean you have to degenerate another gender because a men’s fashion label chooses to be wrongfully sexist and objectifying. It’s not my Dad’s fault that these guys created this completely disgusting display of sexual objectification. I want to live in a world where men and women respect each other. Not one where women feel they can only respect, trust and love other women.

  • Sabine

    “Are you a shy chick? Not sure how to start a convo with a guy? Just walk up, run your fingers across his face & say “Is this seat taken?””

    A post on their FB page. I feel physically sick after looking on there. They need reporting but who to????

    • Sabine

      I mean to whom!

  • Delilah

    How did anyone think the one with the child could be appropriate or acceptable in any way?