Porny pubic hair seeks to end cancer once and for all!

This is just the worst.

Along the lines of campaigns (if they could even be called campaigns, seem more like marketing schemes) like Boobies Rule and I Love Boobies, which promote the idea that we should only care about breast cancer because breasts are sexualized body parts, a campaign to ‘raise awareness’ about cervical cancer has popped up.

This is the nonsensical PSA Julyna, who claims to “help promote education, healthy lifestyle choices and raise money for the Canadian Cancer Society” came up with:

The idea behind this campaign is that styling our pubic hair will somehow ‘spread awareness’ about cervical cancer (again with the ambiguous ‘awareness‘ campaign wherein we ignore that which causes cancer in the first place, and simply promote ‘awareness’ about the cancer that already exists).

What, you might ask, does waxing one’s pubic hair have to do with ending cancer? Well, nothing. Our culture seems so addicted to trying to make cancer fun and sexy and cool that engaging in honest discourse around cancer and doing actual work to end cancer is much lower on the list of priorities than sexing up cancer.

Don’t be fooled — your landing strip isn’t going to do anything to prevent cancer nor will the shape of your pubic hair have any positive impact on women who are actually living with cancer.

Meghan Murphy
Meghan Murphy

Founder & Editor

Meghan Murphy is a freelance writer and journalist. She has been podcasting and writing about feminism since 2010 and has published work in numerous national and international publications, including New Statesman, Vice, Al Jazeera, The Globe and Mail, I-D, Truthdig, and more. Meghan completed a Masters degree in the department of Gender, Sexuality and Women’s Studies at Simon Fraser University in 2012 and lives in Vancouver, B.C. with her dog.

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  • No Sugarcoating

    ….No. This can’t be for real.

  • I am so sick of this shit. I see it everywhere, why are people falling for this nonsense?

  • nekorobo1138

    Sexualization of cervical cancer aside, this isn’t even a good PSA. As in, there’s nothing PSA about this so-called PSA. Way to direct your audience to a website and tell them NOTHING to convince them to visit it. I think whoever made this 30 second waste of time forgot what their motivation was.

  • Regrettably, despite numerous complaints and meetings with senior executives, the Canadian Cancer Society continues to endorse this campaign. As a breast cancer survivor I no longer support the Canadian Cancer Society or the Breast Cancer Foundation. I am sad to see this cause falling into the patriarchal trap of making money by sexualizing women.
    There are many worthwhile community programs that support women with cancer. They provide child care while women are in treatments, rides to treatments and assist with meds not covered through benefits. That’s where my donations are directed.
    Great blog Meghan.

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