Pinkwashing & the trouble with Breast Cancer Awareness campaigns: An interview with Kim Irish of Breast Cancer Action

October was breast cancer awareness month, a month when everything turns pink. But do these ‘pink’ campaigns actually work? In terms of ending the breast cancer epidemic is awareness productive? What does all this pinkwashing actually work towards? Will buying ‘pink’ products contribute towards prevention or towards finding a cure?

I interviewed Kim Irish of Breast Cancer Action, back in November 2010. This interview originally aired on Vancouver Co-op Radio CFRO 102.7fm

For more information on Breast Cancer Action or on the Think Before You Pink campaign, go to and


Meghan Murphy
Meghan Murphy

Founder & Editor

Meghan Murphy is a freelance writer and journalist. She has been podcasting and writing about feminism since 2010 and has published work in numerous national and international publications, including New Statesman, Vice, Al Jazeera, The Globe and Mail, I-D, Truthdig, and more. Meghan completed a Masters degree in the department of Gender, Sexuality and Women’s Studies at Simon Fraser University in 2012 and lives in Vancouver, B.C. with her dog.

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  • Sabrina L.

    Is this missing a link to the interview itself, or am I being dense?

    • Meghan Murphy

      No you aren’t being dense! There’s an issue with the audio player – am working on a fix. Sorry about that!

    • Meghan Murphy

      Fixed! Sorry about that, Sabrina!

  • It is so sad and offensive ‘awareness’ is marketed and abused like this. I suffer from a chronic sleep condition called idiopathic hypersomnia and it is actually in desperate need of awareness. The majority have never heard of it and call us ‘lazy’ bc of our uncontrollable urge to sleep. These articles on pinkwashing are a great idea!

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