Pornhub’s new domestic violence clothing line is a slap in the face

Pornhub, the biggest pornography site on the entire internet, recently announced they would be launching a clothing line to “support victims of domestic violence.” The company is partnering with porn star, Christy Mack, who went public about the extreme violence she faced at the hands of ex-boyfriend and MMA fighter, War Machine, in 2014.

“The exclusive clothing line will consist of a limited run of gear set to be sold on Pornhub’s newly created Pornhub Apparel e-commerce site, with 100 per cent of the profits to be donated to a yet unnamed domestic abuse charity of Mack’s choosing,” the site announced on Wednesday.

Corey Price, Vice President of Pornhub said, “Domestic violence impacts women, men and children across the United States each and every day. Nearly one in four women and one in seven men have suffered severe physical violence at the hands of an intimate partner. Here at Pornhub, we want to be part of the solution and help stop the cycle of domestic abuse.” He added, “We’re hoping our new partnership will raise necessary awareness around the issue and contribute to sparking meaningful discussions on the subject within our community.”

“Meaningful discussions,” huh? I bet y’all are wondering what a site that has made billions off of the degradation, objectification, and abuse of women looks like, don’t you? Well, naturally, it looks like this:


To be clear, Pornhub is using domestic abuse as a means to sell more porn. Sure, they’re (supposedly) donating what are sure to be meager earnings, in comparison to the money they make through the main website, to some “domestic abuse charity,” (I am interested to see which “domestic abuse charity” will accept money from a company that profits from the abuse of women) but what they’re selling is still porn. They’re using violence against women as a way to advertise their product.

So, business as usual, I suppose. I mean, Pornhub quite literally sells violence against women. If you Google, “Pornhub domestic violence,” the first thing that comes up is a link to the endless videos on their site tagged “domestic violence,” the second is a link to their “sexual abuse” videos. The third, ironically, is a link to Pornhub’s announcement that the company “cares about ending domestic violence.” Oh yeah. They care so much they’re willing to sell it to men as masturbatory material.

Liberals and so-called “sex positive feminists” have called the line “an incredible, empowering collection,” apparently mixing up the words, “infinite levels of amazing,” with “disgusting, opportunistic, manipulative effort to capitalize on women’s suffering for their own gain.” The Frisky, renowned for its valiant efforts to sell violence against women as sexy and empowering, has also jumped on board, encouraging women to support this “important cause.”

It’s so funny how misogynists don’t give a rat’s ass about women’s liberation and humanity until they can make a buck off of it, hey? lol.

Anyway, I’m really looking forward to the day we can have a “meaningful discussion” about the fact that sexualizing violence against women quite literally normalizes and contributes to violence against women. Oh. I guess we’re already doing it. Here in feminism. Not in attendance: the pornographers.

Meghan Murphy
Meghan Murphy

Founder & Editor

Meghan Murphy is a freelance writer and journalist. She has been podcasting and writing about feminism since 2010 and has published work in numerous national and international publications, including New Statesman, Vice, Al Jazeera, The Globe and Mail, I-D, Truthdig, and more. Meghan completed a Masters degree in the department of Gender, Sexuality and Women’s Studies at Simon Fraser University in 2012 and lives in Vancouver, B.C. with her dog.

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  • Bee

    At the very least, they could have included a line that said something like, ‘Why would you want to hurt someTHING so beautiful.’ Not that that’s not awful in a myriad of ways, but… did the very pro-female meeting go like, ‘Put a dick in her mouth and her butt!’ ‘Get her on all fours with a dog collar and a cattle prod’ ‘Bukakke!!!’ ‘No, no, no, we’re being sensitive and aware.’ ‘Oh, right, just show her ass.’

  • I reluctantly clicked the links you provided, expecting to be completely disappointed by the “YAY!!! Pornography is feminism! Porn helps women!” rhetoric that these “feminist” sites have been churning out lately. And there was plenty of that. But imagine my surprise when i clicked through to a Jezebel article and there were many comments (some of them highly upvoted!) pointing out that pornography is misogyny and Pornhub capitalizes on violence against women. Could it be…. mainstream feminists are finally starting to realize the nature of porn?! Someone needs to pinch me…. I feel like I may be dreaming…

    • Meghan Murphy

      That is GREAT to hear! Women are pushing back!

    • TheArtistFormerlyKnownAsYoya

      I quit going to Jezebel about 6 months ago because I couldn’t stomach the sheer idiocy of the writers anymore (ie. the only possible reason to object to Miley Cyrus’ spreadeagle MAC ads is “prudery”). Really glad to hear commenters might be waking up; hopefully writers there will follow.

      • Cassandra

        It’s a cesspool though. A guy runs it and I’m pretty sure they wouldn’t let any non-porny non-lib femmy content get through. It’s awful.

  • Rachel

    Sigh. Can all this just be over now? Can we just wake up out of this sick nightmare? That drip drip drip of the porn industry has finally well and truly filled up the mainstream bucket. What’s next? I hate to imagine. Just another excuse for men to justify their porn use, and women to feel ill equipped to battle against. I feel so sorry for the upcoming generation of women.

    Thanks for covering this exasperating, but incredibly important topic.

    • TGOEE

      I hope the next generation has porn better than the junk they have on Porn Hub.

      • I bet the pornography on that “vanilla” website is too gentle and egalitarian for you, right? You want “subversive” pornography, by which you mean pornography that is more violent and degrading while implying that all women (regardless of their race, size and genital characteristics) enjoy being dominated (or dominating others, such claims are slanderous in either case).

        I am not fooled by the notion of “better” (a terribly generic adjective, which naturally led me to assume the worst) or “more feminist” pornography. So called “feminist” pornography is actually worse according to my ethical standards (it is more likely to feature outright sadomasochism for instance, which is supposedly an “oppressed” sexuality). Just because something is less mainstream and “better made” (or rather made by pretentious artsy types) does not mean it is better ethically. I will take mainstream, corporate pornography over what pro-pornography liberals call “feminist pornography”.

        The next generation will have pornography that features women and children being literally (I mean literally as in, I am not being at all metaphorical or hyperbolic here) murdered (with their consent!) or it will have no pornography (or at least a mass movement against pornography which places serious limitations on the industry). That is the only place that pornography has left to go. It has violated and subsequently destroyed every other boundary (except perhaps animal abuse). Un movimiento feminista contra pornografia o muerte! Those look like our only options now.

  • therealcie

    My thought was the same. I figured they’d have a “porn against violence” slogan or such, not a nearly naked woman in sexual poses. We must be naive!

  • therealcie

    I read some of the things War Machine said, basically defending his abuse of Christy Mack and his attitude toward women in general as things to be used by men in any way the man sees fit. He is one of those who thinks that there is no such thing as marital rape. Overall, he is a dangerous psychopath and I won’t be surprised if he one day kills somebody. I doubt we’ll ever know the number of people he’s raped. I’m glad that Christy Mack came out of her “relationship” with him alive.
    Sadly, she’s going about the raising of awareness in the wrong way. Objectification of women is no way to raise awareness about domestic violence. I’ve given myself a headache trying to figure out exactly how she came to the conclusion that selling shirts with the image of her mostly nude body in sexy poses will raise such awareness.

    • Sine FourEx

      Looks to me like this is just another exit strategy, anything to avoid returning to the sex industry.

  • Lucia Lola


  • Tangelo

    Excellent article. I’m hoping that Pornhub won’t be able to find a domestic violence organization willing to take their cash.

    • Spark658

      Fingers crossed. I can’t see how they could look past the LITERAL fetishization of DV and abuse that pornhub promotes.

  • Zuzanna Smith

    She should have used the photos of herself broken and bruised on those t-shirts, because that is what domestic violence actually looks like, it’s not sexy or “empowering”. But then the men who get off on sexualized abuse of women (porn), might lose their erections and we all know what is most important here, not women, or their safety or their humanity, but hardons.

  • Esther Essinger

    I swear, it’s a wonder there are any sane humans still happening here on Earth (if there are). Trying to get my consciousness around this vicious insanity makes me feel insane too. Interestingly this is yet another in a constant pummeling barrage demanding of us that we NOT know what we DO know – OF COURSE this is demeaning to women and contributes richly to the ongoing degradation of women and the global status of women and girls!

  • Meghan Murphy

    I think perhaps women were skeptical of that narrative but didn’t feel they could speak up — they knew the line they were supposed to toe. It seems as though more and more women are feeling able to push back as a result of seeing other women do so. It’s like, “Oh, thank god — I’m not the only one who sees this is bs.”

  • Cassandra

    Yes, I stopped reading the comments under Jezebel after a few. They are indeed self-obsessed shitheads and the programming is so strong and ever present. Plus youth/sex/rebellion are pretty powerful forces. If a majority of women really saw through this shit at a young age—what a wonderful world it would be.

  • Mancheeze

    When you think things can’t sink any lower… So you can go on Pornhub, watch a woman get the shit kicked out of her and then wear a shirt with objectified women on it to show you’re oh-so-aware of male violence against women. Then you can click on your favourite porn where women are slapped, choked, and called ‘bitch, slut, whore.’

    Sounds like a wonderful campaign. /s

  • Meghan Murphy

    Lol. Thanks for the lesson in feminism, Kevin. Always good to hear the gamers are onside with the American libfem drivel.

    • TGOEE

      You got schooled admit it.

      • Meghan Murphy


      • Cassandra

        Are you 14? I think maybe you have something stuck in your braces. Better go check.

  • JingFei

    Lol, my little dog has a life I envy. 100% unconditional love from everyone. Perfect self esteem. Best food ( I make it myself).
    I could do far far worse than be like him lol.

    • Meghan Murphy

      My dog’s life = All snuggles all the time.

      • Tired feminist

        LOL you’re all triggering my species dysphoria…

  • Cassandra

    Fuck off asshole.

  • Jeanne Escriva

    I think this is exactly what’s more dangerous than violence against women– being brainwashed that some forms of violence are acceptable for as long as women give their “consent”.

  • Alienigena

    And some of us get off on the prospect of guys like you tasering themselves in the groin.`So you and your friend are basically of the world view that it is open season on other people. “I have a friend who gets off on seeing women get choked … she would never actually want someone to do that to her”. So your golden rule is ‘do unto others … as you please’. Nice to not know you.

  • sryforallthisprivilege

    Oh, right, sorry us womenfolk forgot that feminism is *actually* about supporting the individual’s plight to get off using other people’s exploitation on the internet so they would never have to have that type of thing *actually* happen to them. Thank you for contributing your all-compassing views of what the majority of feminist really want!

    christ, we are all doomed…

  • zirreael

    To her – may be, not. And to those other women she enjoys watching getting strangled? She certainly wants it to be done to THEM. Or are they somehow lesser women, and we should not care about them?
    Oh, as simple as that. Because we all exist in a vacuum, and there is not way that social/cultural/political conditions might affect our choices and tastes.

  • Meghan Murphy

    Shutting down the site asap. Ah well. We’ve had a good run.

    • will


  • Cassandra

    Choking and beating and spitting and vile slurs and dunking heads
    in toilets and the degradation that is the graphic depiction of rape/actual rape called porn = SEX. And it’s POSITIVE!

    Not liking misogynist abuse = NEGATIVE.

    Totes make sense.

    If any woman who’s reading this right now is on the fence about this issue: Trust your instincts. You are being gaslighted. Porn is misogyny. The end.

    • Meghan Murphy

      Yas kween yas

    • MotherBear84

      “Trust your instincts.”

      THANK. YOU!

  • Cassandra

    By the way, dickhead, where on earth do you get the idea that “the majority of feminists today” are onboard with porn? Radfems certainly aren’t, and there is a growing population of libfems who aren’t buying it either. And as far as “academia” is concerned, you have no fucking idea what you’re talking about.

    And we “understand” this shit better than you ever could.

  • Cassandra

    You think Christians limit pornography in any way? Are you really that naive?

  • Meghan Murphy


  • Meghan Murphy

    “Bigoted to kinksters?” Yer leather isn’t a sexual orientation and it doesn’t classify you as an oppression minority. Get over yourself.

  • Cassandra

    “Dude, did you just call me a whore with the mind of a child? I totally see your point now!”

  • Cassandra

    I wonder if you have any idea how dumb you sound.

    • will

      Not a clue, I’m sure. Reading his and Kevin’s comments is like watching a dog eat its own turds.

  • Cassandra

    I’m only writing this comment because it bums me out to see pornsplainer misogyny man at the top of the page.

  • Césarion


  • Meghan Murphy

    Stop being so misogyny-negative, gawd.

  • Meghan Murphy

    Where on earth have you seen pornography ‘limited’ in any way?

  • Meghan Murphy

    Arguing that the sexualization of violence is unethical does not make one a bigot. I don’t care about so-called “sexual freedom” if it means that we are bullied into defending or accepting the sexualization of violence. It really comes down to looking at the kind of world we want to live in: one that promotes equality and humanity, or one that support boners above all else. Guess which one I want?

  • “I do not think I am even physically capable of sitting through a pornographic video.” Then how do you know “My body would not tolerate it images of brutal violence and degradation.”? You know nothing about erotic entertainment if you aren’t looking for porn that suits your tastes. You are presuming it is all brutal, rather than looking for something that isn’t too violent for your tastes.

    And yes I do think my tastes are superior since I support entertainment that is unique, has a lower profit incentive, but most of all isn’t an over saturated style.

    Sadomasochists do not actually cause harm. They look for partners with compatible interests. Even then they do not actually injure their partners.

  • The dominance submission paradigm will never end. It was biological first, and societal second. It can be accepted as self evident and science leans towards it.

    “but when expressing whatever dark artistic side we have involves something that demonstrably harms others, that’s where the right to express ourselves should be reined in.” Are you talking about injuring each other? You are being vague by the term harm. Humans are pretty durable and can bounce back from a lot.

  • zirreael

    And for another instance… Regarding NOT forcing anyone to endure painful/degrading/simply unwanted stuff as a feature of authoritarianism? This dude must have slept through all his history/politics/reading comprehension classes. Or watched “erotic entertainment” on his phone 😀

  • zirreael

    Tbh, I am baffled by all these dudecomments below. Is porn really THAT important part of their lives? I mean, if we can use this comparison, I can spend a couple of hours on a videogame, and I find it entertaining, and I would probably be upset if someone criticised it. But I wouldn’t dream of going on other’s blogs and trying to convince them, that “Star Wars: the Old Republic” is the best game ever, and they are all bigots/prudes/whatnot if they think otherwise. And I certainly could live without it.

  • Meghan Murphy

    Typical libertarian move, though… Liberals do the same — that’s how they manage to present radical or socialist feminists as repressive authoritarians. Anything that isn’t libertarian necessarily must equal repression. This is what you get when you allow privileged young white men to dominate discourse. You get “YOU’RE NOT THE BOSS OF ME” in response to arguments around ethics and equality.

  • zirreael

    I mean, millions of people in hundreds of countries live without immediate access to porn. And, before the second half of 20th century, we all did. It’s a very recent phenomenon – and suddenly it is a ~natural biological need~?

    • I won’t deny it. Art and Entertainment have their function in the first world. Our real lives are otherwise pretty boring without them. We are not surrounded by constant danger which our DNA programs us to be prepared for. Immediate access to porn is a new thing, but porn itself certainly isn’t new. And there are reasons why successful societies created it.

  • This is ludicrous. Even if I were to set aside my problems with the porn industry in general, Porn Hub in particular is awful. You don’t need to be pro-porn to acknowledge that there are better and worse conditions in which porn is made, that these conditions matter to the women involved and that these conditions are becoming worse and worse over time. To the extent that good money, safety and security were ever available to women in porn, Porn Hub, similar tube sites and the companies that own them are responsible for decimating incomes, health and safety compliance and contract security in the industry. Porn Hub has made women’s lives worse, not only by disseminating disgusting content, but also by making it that much harder for women using work in the industry as a means to escape poverty to do so. I fail to understand why anyone — even porn supporters — would think this is anything other than a revolting ploy for better PR by an exploitive corporation.

  • marv

    Read actual research on the harms of porn to all women instead of relying on self-interested confirmation bias.

  • marv

    Those studies are small and weak. The meta-analyses tell a different story:

    As one of the experts stated, “Individuals who do not have a vested interest in denying the cumulative findings of the science (e.g., those who aren’t themselves consumers of pornography or apologists for the porn industry) are likely to find the evidence convincing.” Consequently you have bias in picking the reports that suit male privilege and misogyny.

    “Incidentally, claiming that “all women” are harmed by pornography dismisses the opinions, beliefs, and experiences of women who disagree with that position. Including the ones who would say, “hey – my webcam pays my bills. Are you trying to stop my fans from paying for my groceries?”‘

    This sort of argument is commonplace: we can’t object to the system of male hegemony exemplified by porn and prostitution because it harms women to castigate male power. Should people also not chastise capitalism because some labourers could be fired? How can we have social change if we are not allowed to critique male supremacy and its representations?

    If you can’t see that men and women are sex classes then you don’t understand social life. The structure creates the parameters of choice which orientate classes to accept their roles as freely chosen. The system is always at play whether recognized or unrecognized by social actors.

    A critical feature of class structure is that it positions the oppressed (women) in a way that they will usually find an individualized course to survival to be more feasible than a collective union to overthrow the political setup because pursuing self-interest carriers fewer risks and costs than cooperative underclass strategies. The latter is deemed unrealistic so each woman seeks her own path through no fault of her own. The male driven schema puts them in this dreadful position.

  • MotherBear84

    I know this is coming late, but…were you seventeen or something when you wrote these comments?! I hope you’ve matured in your outlook since then, as you sound like a smug, self-important adolescent.